Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
Starting off with an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward. This class will enable you to use data to create a remarkable experience for your customers.
What will be covered: Learn best practices to setup a Google Analytics account
Find your way around your Google Analytics account and learn basic terminology
Identify the metrics that matter to your business and how to measure these in Google Analytics
Learn how to export and share reports and export data
Find out which marketing campaigns and pages on your website create the most business value
Create custom segments, reports and dashboards
Learn the basics of tracking goals, campaigns, conversions and events
Getting ready to attend You will need:
a laptop a Google Analytics account Bring a laptop to class. If you have Google Analytics on your website or app, you can use your own Google Analytics account to learn in class. If you have access to your company’s account but are not an Admin User, you may want to also use the Demo Account so you can learn about all the features.
If you do not have a Google Analytics account yet, you can use the Google Analytics Demo Account. Here’s how to set it up:
Create a Google Account - this can be with your Gmail address or another email address. Create a Google Analytics Account Add the Demo Account to your Account – click the Access Demo Account link and agree to Google’s T&Cs and the account will be added to your Google Analytics Account