Learn how to drive results with online marketing
Marketing has never been more accessible or flexible for small and large businesses. If you need to understand the landscape of digital marketing tools and gain some practical advertising skills, this course is a great starting point. You'll get the skills to create campaigns the right way.
Learn the landscape of marketing in 2018
Get hands-on with the basics using industry-standard tools
Launch your first real ads online, the right way
What you will learn
Over the course of 10 weeks, you’ll learn how to plan and execute a digital marketing campaign. Each session will include a lecture and workshop combination, giving you the opportunity to go hands-on with top platforms. You'll get to spend real ad dollars on real clients.
Learning the landscape
How do I know my ads work? What's the best way to reach my buyer? Get familiar with how to reach your audience and measure results.
Searching for your audience
SEO, SEM, what's the difference? We'll get hands-on with reporting basics to unlock access to engaged prospective customers.
Sharing your message on social media
Whether organic or paid, you need to treat social media audiences differently. Learn the right way to launch a social ad.
Zeroing in on scalable growth
Learn how to use analytics to pick winning strategies and grow them to scale your business.
Want more details about Digital Marketing Course?
We will send you the full course information to your email
Part-time education, real results
Intro to Digital Marketing is a part-time course designed to fit into your work or class schedule. In the evening lectures, you’ll learn the skills you need to start building effective marketing campaigns. All lecture content is recorded and available online through our course platform.
Each session also includes a hands-on workshops, in which you’ll spend real money to try to make your first sales. You’ll apply new skills every week, building on what you’ve learned so far.
We teach market-ready curriculum
Our curriculum is market-ready, developed alongside some of the best industry leaders:
Greg Butler, Vice President, Miller Brands, MillerCoors Matt DelRe, Director of Performance Solutions, Google Marie Gulin-Merle, Chief Marketing Officer, Calvin Klein Ben Harrell, Senior Vice President, Brand and Digital Marketing, Priceline Gail Horwood, Senior Vice President, Integrated Marketing, Kellogg Company Joy Howard, former Chief Marketing Officer, Sonos Micky Onvural, Co-President, Bonobos Seth Rogin, President & CEO, Nucleus Marketing Solutions Gretchen Saegh-Fleming, Chief Marketing Officer, L'Oréal USA Geoffrey Sanders, Vice President, Growth & Customer Marketing, Betterment Andrew Stephen, Associate Dean of Research and L’Oréal Professor of Marketing, Saïd Business School, University of Oxford Joseph Thompson, Principal, Hardy Capital Partners
Workshop for Google Analytics
Workshop for Google Analytics
Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Industry Expert Instructors
We're not teaching you from a textbook, our instructors teach you skills informed by real-world experience.
Get hands-on with the industry-standard tools and techniques used by digital marketers in the wild.
Real Spend, Real Results
You'll get to launch and evaluate ads for a real business. See how far a little budget can go.
We work with some great partners to provide financing options to our students, including a 6-month deferred payment option that allows students to make no payments until after completing the course. Qualifying applicants can:
- Cover your total course fees
- Choose a term of up to 60 months
- Pay early with no penalties
Traditional term loans are also available. Please contact our admissions advisors if you have questions about financing!
September 18th - Tuesdays 6:30pm-9:30pm, Part-time, 10 weeks Course
November 19th - Mondays 6:30pm-9:30pm, Part-time, 10 weeks Course
How to apply
Complete the application form
Get all your questions answered by our admissions team
Reserve your spot with a deposit
Come see our campus
Have questions? Want to see the student life for yourself? Book a one-on-one visit with our admissions team and we'll show you around.220 King Street West
Toronto, ON Book A Visit