Learn how to drive results with online marketing
Marketing has never been more accessible or flexible for small and large businesses. If you need to understand the landscape of digital marketing tools and gain some practical advertising skills, this course is a great starting point. You'll get the skills to create campaigns the right way.
Learn the landscape of marketing in 2017
Get hands-on with the basics using industry-standard tools
Launch your first real ads online, the right way
What you will learn
Over the course of 4 sessions, you’ll learn how to plan and execute a digital marketing campaign. Each session will include a lecture and workshop combination, giving you the opportunity to go hands-on with top platforms. You'll get to spend real ad dollars on real clients.
Learning the landscape
How do I know my ads work? What's the best way to reach my buyer? Get familiar with how to reach your audience and measure results.
Searching for your audience
SEO, SEM, what's the difference? We'll get hands-on with reporting basics to unlock access to engaged prospective customers.
Sharing your message on social media
Whether organic or paid, you need to treat social media audiences differently. Learn the right way to launch a social ad.
Zeroing in on scalable growth
Learn how to use analytics to pick winning strategies and grow them to scale your business.
Want more details about Intro to Digital Marketing Course?
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Part-time education, real results
Intro to Digital Marketing is a part-time course designed to fit into your work or class schedule. In the evening lectures, you’ll learn the skills you need to start building effective marketing campaigns. All lecture content is recorded and available online through our course platform.
Each session also includes a hands-on workshops, in which you’ll spend real money to try to make your first sales. You’ll apply new skills every week, building on what you’ve learned so far.
Week at Bitmaker
Learn new skills from the expert instructors and practice with short exercises.
Every week you'll apply the skills you learn in class to assignment work. Expect up to 10 hours of out-of-class work.
Industry Expert Instructors
We're not teaching you from a textbook, our instructors teach you skills informed by real-world experience.
Get hands-on with the industry-standard tools and techniques used by digital marketers in the wild.
Real Spend, Real Results
You'll get to launch and evaluate ads for a real business. See how far a little budget can go.
We work with some great partners to provide financing options to our students, including a 6-month deferred payment option that allows students to make no payments until after completing the course. Qualifying applicants can:
- Cover your total course fees
- Choose a term of up to 60 months
- Pay early with no penalties
Traditional term loans are also available. Please contact our admissions advisors if you have questions about financing!
How to apply
Complete the application form
Get all your questions answered by our admissions team
Reserve your spot with a deposit
Come see our campus
Have questions? Want to see the student life for yourself? Book a one-on-one visit with our admissions team and we'll show you around.220 King Street West
Toronto, ON Book A Visit