Part-time Course

Intro to Digital Marketing

Learn the modern marketing landscape


Learn how to drive results with online marketing

Marketing has never been more accessible or flexible for small and large businesses. If you need to understand the landscape of digital marketing tools and gain some practical advertising skills, this course is a great starting point. You'll get the skills to create campaigns the right way.

  • Landscape
    Learn the landscape of marketing in 2017
  • Tools
    Get hands-on with the basics using industry-standard tools
  • Ads
    Launch your first real ads online, the right way

What you will learn

Over the course of 4 sessions, you’ll learn how to plan and execute a digital marketing campaign. Each session will include a lecture and workshop combination, giving you the opportunity to go hands-on with top platforms. You'll get to spend real ad dollars on real clients.

  • Landscape

    Learning the landscape

    How do I know my ads work? What's the best way to reach my buyer? Get familiar with how to reach your audience and measure results.

  • Search

    Searching for your audience

    SEO, SEM, what's the difference? We'll get hands-on with reporting basics to unlock access to engaged prospective customers.

  • Social

    Sharing your message on social media

    Whether organic or paid, you need to treat social media audiences differently. Learn the right way to launch a social ad.

  • Growth

    Zeroing in on scalable growth

    Learn how to use analytics to pick winning strategies and grow them to scale your business.

Want more details about Intro to Digital Marketing Course?

We will send you the full course information to your email

Part-time education, real results

Intro to Digital Marketing is a part-time course designed to fit into your work or class schedule. In the evening lectures, you’ll learn the skills you need to start building effective marketing campaigns. All lecture content is recorded and available online through our course platform.

Each session also includes a hands-on workshops, in which you’ll spend real money to try to make your first sales. You’ll apply new skills every week, building on what you’ve learned so far.

Week at Bitmaker

  • Class

    Learn new skills from the expert instructors and practice with short exercises.

  • Homework

    Every week you'll apply the skills you learn in class to assignment work. Expect up to 10 hours of out-of-class work.


Part-time, 4 weeks Course

Additional Information

  • Industry Expert Instructors

    We're not teaching you from a textbook, our instructors teach you skills informed by real-world experience.

  • Hands-on Learning

    Get hands-on with the industry-standard tools and techniques used by digital marketers in the wild.

  • Real Spend, Real Results

    You'll get to launch and evaluate ads for a real business. See how far a little budget can go.

Need financing?

Course financing

We work with some great partners to provide financing options to our students, including a 6-month deferred payment option that allows students to make no payments until after completing the course. Qualifying applicants can:

  • Cover your total course fees
  • Choose a term of up to 60 months
  • Pay early with no penalties

Traditional term loans are also available. Please contact our admissions advisors if you have questions about financing!


How to apply

  1. 1

    Complete the application form

  2. 2

    Get all your questions answered by our admissions team

  3. 3

    Reserve your spot with a deposit

Come see our campus

Have questions? Want to see the student life for yourself? Book a one-on-one visit with our admissions team and we'll show you around.

220 King Street West
Suite 200
Toronto, ON
Book A Visit

Other Courses

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