Meet customer needs and business objectives
Your idea for the "next big thing" doesn't just appear, ready for users. Even small, incremental features require clear definitions and disciplined leadership to be realized. Many things have to be taken into consideration, from business requirements to user needs and technical obstacles. That’s where Product Managers come in.
Understand your customer needs and business requirements
Learn the skills and tools to build wireframes, MVPs, and plans
Communicate clearly with stakeholders
What you will learn
Learn to navigate the product cycle, from evaluating users and analyzing competitors to creating an MVP and developing success metrics. Learn how to identify risks and opportunities at every stage of the process to lead a product's creation. You'll go hands-on every step of the way, to build and present a product roadmap.
Understanding your customer
Your product can't succeed without finding "product /market fit" – but how do you achieve it? Learn to identify and distill user personas through research.
Designing your product and its roadmap
From prioritizing features to creating wireframes, your product plan must include both the big picture and little details. Bring it all together with a roadmap to implementation.
Developing an MVP
Before you head down the wrong path, get your product into the hands of users with a minimum viable product (MVP).
Communicating your plan
You'll have both internal and external stakeholders who need to buy into and understand your plan. Learn best practices to articulate and pitch your vision.
Want more details about Product Management Course?
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Part-time education, real results
Product Management is a part-time course designed to fit into your work or class schedule. In the evening lectures, you'll learn the skills you need to complete hands-on assignments. All lecture content is recorded and available online through our course platform.
You will create one cumulative project as a Product Manager building a new product or feature from research to roadmap. First focusing on building the right product for the right people, you will create strategies to manage and monitor your product's success – all with the support and feedback of industry professional instructors.
Week at Bitmaker
Every week you'll apply the skills you learn in class to assignment work. Expect up to 10 hours of out-of-class work and reading.
Bitmaker General Assembly: Intro to Product Management
Product management is at the intersection of business, design, and technology. If you wonder what skills are involved in taking the "next big thing" to market, you'll want to learn about product management. Learn about the skills involved and participate in a product definition exercise in this free workshop!
Industry Expert Instructors
We're not teaching you from a textbook, our instructors teach you skills informed by real-world experience.
Work on an all-encompassing project to showcase your new skills and continue forward after the course.
Create and pitch your plan, getting feedback informed by your intructors' experience launching products.
We work with some great partners to provide financing options to our students, including a 6-month deferred payment option that allows students to make no payments until after completing the course. Qualifying applicants can:
- Cover your total course fees
- Choose a term of up to 60 months
- Pay early with no penalties
Traditional term loans are also available. Please contact our admissions advisors if you have questions about financing.
May 2018, Part-time, 10 Weeks Course
August 2018, Part-time, 10 Weeks Course
November 2018, Part-time, 10 Weeks Course
How to apply
Complete the application form
Get all your questions answered by our admissions team
Reserve your spot with a deposit
Come see our campus
Have questions? Want to see the student life for yourself? Book a one-on-one visit with our admissions team and we'll show you around.220 King Street West
Toronto, ON Book A Visit